About Us

Founded in 2019, Jules decided to fulfil a life long dream and open up a retail store. She wanted to created a store that celebrated local, sustainable and ethically sourced clothing and lifestyle products. Pheobe & Lulu is now a a popular Melbourne Boutique with a strong Online Presence selling a selection of homewares, fashion, baby goods, gifts and hair care. Shop in store or browse online to find that special piece you have been looking for.